Switching millennials on to saving

A newly published report by ShareAction, Switching millennials on to saving, draws together arguments about the need to tackle low levels of saving, with research that younger savers in particular do care about how their money is invested. 

The report, funded by Friends Provident Foundation, argues that the pension industry needs to up its game in terms of looking at how it seeks to engage these savers, or there is a risk that people will not save enough to have a decent retirement.

ShareAction propose that talking to people about how their money is invested and the impact it has on the world is a good way to frame communications, which should also be more digitally innovative as explained in their short animation which you can watch here 

You can read more about this fascinating report on ShareAction’s website 

 

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