A photo of Nida Broughton

Nida Broughton

Director of Economic Policy - The Behavioural Insights Team

Nida’s portfolio of work at the Behavioural Insights Team covers consumer markets, energy and sustainability, financial decision-making, economic growth and encouraging businesses to be more productive, as well as more diverse and inclusive.

Previously, Nida was Chief Economist at the Social Market Foundation, leading policy research on economic growth, public spending and employment. She has also worked at the House of Commons, where she provided economic advice to MPs and select committees, and at Ofcom, where she led research on the application of behavioural economics to market regulation.